Writing a cover letter for a public relations internship can be daunting, especially if you do not have the proper experience. However, if you’re applying to the PR industry, it is a good idea to show that you’re interested in communication, and it definitely helps if you’re a good writer. If you’re in college, take classes in the communications or journalism department. Although many schools will require you to take a writing course, it doesn’t hurt to take a few more.
During my undergraduate years, I took two creative writing courses, which helped me hone my skill with the pen. Another aspect that a lot of people overlook when applying to the PR industry is the importance of being business-minded. While taking classes directly related to the PR industry is critical, it is also wise to diversify your expertise. Take a few business classes like accounting and finance to familiarize basic business ideas and terminology. This will separate you from the pack. Below is a sample cover letter for an internship at a top PR firm.
Public Relations Cover Letter – Example:
September 4, 2014
28 Templeton St.
Albuquerque, NM 12345
32 Driggs Road
New York, NY 54321
Dear Hiring Manager,
I am very interested in the PR and Social Media Internship at Awesome PR. I am currently pursuing a Bachelor’s degree at the Arizona State University, majoring in communication. I believe my academic background and work experience make me a qualified candidate for your organization.
Most recently, I worked as a Bookseller at a my local Barnes and Noble. In addition to being the public face of Barnes and Noble and making customers feel welcome, I was tasked to share technical knowledge concerning digital brands sold at the store. My responsibilities were to discuss new ebook technology, the Nook, with curious customers who wanted to purchase a digital reader. I gained a lot of skills in sales and customer service, which I believe are strong characteristics for anyone to have, especially if they’re working in the PR industry.
In addition to my sales experience at Barnes and Noble, I have been taking a lot of classes at Arizona state that have provided me with much stronger skills in communication. Awesome PR has had so much success in the field of public relations for more than three decades, and I see no better place to gain a comprehensive understanding of the industry. I’m available to work from September to December. Please feel free to contact me at 123-456-7899 or at JohnDoe123@gmail.com. Thank you for your consideration and I look forward to speaking with you.
Things to Consider
It is always important to keep your cover letters short and to the point, especially when you don’t have a lot of experience to flaunt. In such cases, you should emphasize the classes you are taking at school and how it is preparing you for a job in the PR industry. Try to also find the name of the person you are addressing in your cover letter. If a name is not provided in the job post, you might want to try Linkedin to see if there is a specific person you can address. However, if you cannot find a name, it is not a big problem. Use the salutation, “hiring manager” like the sample cover letter above you. Avoid other ones like “Sir,” “Madame,” or “Whoever it may concern.” These salutations are considered archaic and provokes a feeling of distance rather than engagement.